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Module 1. Measuring Change
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Module 2. Engaging audiences: the basics
This module gives you insights into the components of engagement and explains how you can strengthen your target group’s engage...
Module 3. Use your network
This module provides you with tools how to use your network in your project.
Module 4. Move your target group
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Module 1. The media: how do they work?
This module takes you into the editorial office and teaches you how the media and journalists work.
Module 2. The approach: constructive journalism
This module explains the basics of constructive journalism and gives you tools to employ this approach in your own communications.
Module 3. Develop a message for the press
In this section you learn how develop a compelling pitch and press release to attract attention from journalists.
Module 4. Responsible international communication
This module presents a reference guide that combines elements of constructive journalism, ‘positive’ framing and giving a voice...
Module 1. The power of frames
Learn the key principles of frames and framing, and how better frames can help to end ‘comfort zone’ communication about the Gl...
Module 2. Five global poverty frames
This module presents five common frames in communications about the poverty in the Global South.
Module 3. Find your values
Learn how frames are connected to values. You identify your most important motivating values and you get tools to use values in...
Module 4. Give a voice to the South
This section explains the importance of including voices from the Global South and provides tools to include those voices in yo...
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