Module 4. Move your target group

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Description
Curriculum

Introduction

Engaging audiences means inspiring people to take action for the Global Goals. In this module you will learn how to maximize the chance of success.

Theory

1

Creating behavioural change

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2

Talk about ‘we’

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3

Speak to ‘the elephant’

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4

Make it easy and fun

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5

See – think – do – care

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Exercise

6

Empathy mapping

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7

Develop a see-think-do-care message

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Inspiring Cases

8

Denmark: Sustainability caravan inspired engineers

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9

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